Our Factor of Success
Why Us

Many High Performance Solutions


Quality Consistency

At Dura-Metal, we pledge to consistently provide high-quality products and services that meet or exceed not only industry standards but also customers’ expectation. Our products are supplied with certified material test certificates as per international specifications, and also with our attention to details and complete dedication – all products are subjected to rigorous and stringent quality assurance programmes.

Our corporate facility and service center operates under a globally recognized ISO quality program and all our products are the culmination of a multitude of quality control steps. From purchasing of raw materials to the packaging of the product prior to shipment. All our alloys and parts are manufactured using high quality, pre-tested, and approved raw materials. Representative samples from each heat test are retested for chemical composition, weldability/sprayability, deposit soundness, hardness and dimensions. That is why customers rely on Dura-Metal’s products as we are unsurpassed in quality for even the most demanding requirements.


Research & Innovation

Innovation is nothing new to Dura-Metal Group. It is our driving force – the key to our success and to our uniqueness. We built our international reputation on it – providing industry throughout the world with innovative solutions to the problems of maintenance, wear & corrosion and production efficiency.

Looking forward, we continue to invest capital and human resources to finetune and expand our R & D capabilities. We pride ourselves to also continue to challenge our team, to ensure that we remain as innovators who continually seek new solutions, novel concepts and improvements in all our products and activities.


Training & Development

Dura-Metal provides training programs, demonstrations and plant survey services to help our customers achieve growth. With the wide range of detailed courses and process demonstrations we provide, we have trained numerous customers and end-users in the field of maintenance, repair and wear control. Dura-Metal’s attention to detail and experience in training and demonstration allows us to offer our customers personalized learning experience in welding, brazing or coating procedures to ensure reproducible quality and success.

We also offer in-depth plant survey where appropriate to identify your wear problems and needs. The thorough on-site study is conducted in partnership with plant engineers to analyze all aspects of the situation and develop a problem-solving strategy. We believe working in partnership with customers and their own specialists will help develop relations and solutions which brings about lasting mutual benefits.


Know-How Is Our Capital

In our recent surveys, customers ranked our technical support and application knowledge as one of their top reasons for doing business with us. An example of this is seen when Dura-Metal sends support teams to perform on-site demonstrations to illustrate the best ways to use Dura-Metal equipment, rods, wires or powders. Targeted presentations on specific solutions of industry applications open doors and product demonstrations boost our credibility with our customers, and it proved time and time again – the superior quality and performance of our products and processes.

With more than 25 years of developing solutions to industrial wear and maintenance problems throughout the world, Dura-Metal has the expertise and know-how to draw upon. The technical details and cost benefits of various industries application case studies are fully documented in our database of solutions.


Honouring Customer Value

Our team at Dura-Metal is committed to superior service for our customers. With a dedicated team of application specialists, business support executives and quality assurance representatives; we are always ready to meet your needs – be it selecting the right application, advising you on procedures or providing the equipment and materials that suit your requirements.

Knowing our customers business – as well as they do – is the key to creating a climate of confidence that leads to long term partnership. Our team are keen to acquire in-depth knowledge and understanding of your products, applications and production range to formulate the best possible solutions to support your production and maintenance needs.

Dura-Metal maintained the most extensive inventory in the industry. We take pride in knowing what alloys and parts our customers need and keep them in stock for delivery. We ship worldwide, small or large orders, from custom engineered products to standard production items. And in most cases, products are delivered in one to two working day.


Intercultural Competence

Here at Dura-Metal, intercultural competency is a skill we embody and value. The understanding and respect of cultural differences are not only practised within the company but also with our customers globally. As a company with international networks well established, we have years of cross-cultural communications, collaborations and management experiences. Our positive attitude towards cultural differences has allowed the establishment of countless long-term partnerships with customers around the world. We believe our experience and our attitude makes it a pleasure to bring the best engineering solutions to our customers globally.